B2B lead generation
B2B lead generation is approaching companies that have the problem you solve. It is not an advert to everyone, and it is not a list of consumers. The work is weekly: which company, which message, and whether you follow up.
What B2B lead generation is, and is not
B2B lead generation aims at a company, a role and a problem. A list of first names without a company is not that. A like on a post is not that either.
The message has to say in a few sentences what you do for that kind of company, and how a conversation starts. If your site does not say that, the message sends people into a gap.
The three gaps you look at first
Compare your site with three competitors who speak to the same buyer. See who says, on one screen, which kind of company they work for.
Then check whether ChatGPT gives your name when someone asks for a supplier in your market. That is a different gap from your own page.
Outsourcing without an invented number
With More Clients we do the lists, the messages and the follow-up for B2B conversations. You take the calls. €500 per month, excl. VAT. The first month is paid. Cancel any month. No annual contract.
We do not publish a number of leads per month. Anyone who promises that without knowing your market is making it up. Written outreach goes out as Team More Ventures.
How you judge a week
Count conversations with someone who recognises the problem. Note whether the list, the message or the follow-up was the cause when the conversation did not come.
Change one thing per week. Three changes at once make the outcome unreadable.
Keep reading
- More Clients, the prep for B2B conversations
- Guide to lead generation for SMEs
- Guide to outsourcing outbound sales
- Guide to a free competitor analysis
- Guide to being visible in ChatGPT
- All plans and prices
Questions about B2B lead generation
What is B2B lead generation?
Approaching companies every week: a list of real organisations, a message about their problem, and follow-up when there is no reply.
Is a consumer list the same thing?
No. B2B lead generation is about companies and roles, not a broad list of private individuals.
How many leads are in a month?
We do not publish that. A fixed number without your market is an invented figure.
What does outsourcing cost at More Ventures?
More Clients costs €500 per month, excl. VAT. The first month is paid. Cancel any month. No annual contract. Groeipartner is a separate, larger offer.
Where do I start for free?
With three competitors next to your own site, and with the website roast if your pages do not carry the offer.
Compare with three competitors for free Plan een gesprek Lees deze gids in het Nederlands